Grassroots

Grass Roots Equipment and Outdoors is a prominent agricultural and outdoor equipment dealership located in North Central Arkansas. With a stellar reputation for excellence, Grass Roots Equipment and Outdoors has established itself as a trusted supplier of a wide range of products and services, including Massey Ferguson, Sunflower, and Agco-branded products, Cub Cadet equipment, Exmark Mowers, Stihl power equipment, Alamo Group implements, Gooseneck and Circle W Trailers, Wacker Neuson construction equipment, and other quality lines such as Haybuster, Sunflower, Modern Ag, and DeWalt. The company operates three convenient North Arkansas locations in Southside (Batesville), Bee Branch (Clinton), and Mountain Home, ensuring that customers have easy access to their extensive range of offerings.

Grassroots

Grass Roots Equipment and Outdoors was founded on the principles of providing exceptional customer service, quality products, and a diverse range of equipment to meet the needs of the agricultural and outdoor communities in North Central Arkansas. The company has consistently received awards and accolades for their dedication to delivering excellence, making them a top choice among customers in the region.

Key Achievements:

  1. Dealer Excellence Awards: Grass Roots Equipment and Outdoors has been honored with the prestigious Dealer Excellence Award four times, signifying their dedication to providing top-tier products and service for Massey Ferguson, Sunflower, and Agco-branded products.
  2. Cub Cadet Elite Dealer: In 2021, Grass Roots Equipment and Outdoors achieved the title of a Cub Cadet Elite Dealer, acknowledging their exceptional performance and commitment to serving customers in the outdoor equipment sector.
  3. Exmark Mowers 25 Club Award: The company has received the "25 Club Award" three times for their excellence in parts, sales, and service of Exmark Mowers, demonstrating their expertise in this particular product line.
  4. Elite Stihl Power Equipment Dealer: Grass Roots Equipment and Outdoors is the go-to Elite Stihl power equipment dealer in the area, offering a comprehensive range of Stihl products, along with expert sales and service support.
  5. Alamo Group Sales Award: The company has been recognized with the Alamo Group Sales Award three times, highlighting their proficiency in providing Bush Hog and RhinoAg implements backed with top-notch parts and service.
  6. Trailers Expertise: Grass Roots Equipment and Outdoors proudly offers Gooseneck and Circle W Trailers, supporting customers with sales, service, and parts to cater to their trailer needs.
  7. Wacker Neuson Certification: As a certified dealer for Wacker Neuson Construction Equipment and Supplies, Grass Roots Equipment and Outdoors ensures access to high-quality construction equipment and supplies for their clientele.
  8. Diverse Product Lines: In addition to their core product offerings, the company also provides support for Haybuster, Sunflower, Modern Ag, and DeWalt products, ensuring they cater to a wide range of customer requirements.
  9. Expanding Presence: Grass Roots Equipment and Outdoors continues to grow its presence in North Arkansas, with three strategic locations, including the upcoming one at 60 Roberts Drive in Mountain Home, ensuring accessibility for a broader customer base.

Customer-Centric Approach:

One of the key factors contributing to Grass Roots Equipment and Outdoors' success is their unwavering commitment to customer satisfaction. They prioritize product knowledge, friendly service, and after-sales support, creating a strong bond of trust with their customers. This customer-centric approach has led to high customer retention rates and strong word-of-mouth recommendations.

The Need for Digital Transformation:

Grass Roots Equipment and Outdoors recognized the increasing importance of establishing a strong online presence to meet the evolving needs of their customers. Their goals for digital transformation included:

  1. Enhanced Customer Experience: They aimed to provide customers with an intuitive, user-friendly online platform to browse their extensive product catalog, receive information on available services, and make informed purchasing decisions.
  2. Streamlined Operations: The company sought to simplify their internal processes by implementing an efficient content management system, allowing them to easily update product listings and website content.
  3. Improved Marketing: They wanted to have a more robust digital marketing platform that could integrate with their CRM systems, helping them tailor marketing efforts to specific customer segments.

Choosing Drupal for the Project:

After careful consideration, Grass Roots Equipment and Outdoors chose Drupal as the platform for their digital transformation. Drupal offered several key advantages aligned with their project goals and requirements:

  1. Scalability: Drupal's modular architecture allowed for easy scalability, ensuring the website could grow with the business.
  2. Customization: Drupal provided the flexibility to create a fully customized website that could reflect the unique brand identity and product offerings of Grass Roots Equipment and Outdoors.
  3. Content Management: Drupal's content management capabilities allowed for efficient product catalog management, enabling them to update product listings, descriptions, and prices in real-time.
  4. E-commerce Integration: Drupal's robust e-commerce modules and integrations allowed for the seamless incorporation of an online store, enabling customers to make purchases directly from the website.
  5. SEO-Friendly: Drupal's built-in SEO features ensured the website would rank well in search engine results, attracting more organic traffic.

Project Details:

The project involved several key components:

  1. Website Development: A comprehensive website was designed and developed using Drupal, with a focus on user-friendliness, responsiveness, and aesthetics.
  2. E-commerce Integration: An online store was integrated into the website, enabling customers to browse and purchase products, backed by a secure payment gateway.
  3. Content Migration: Existing product information, customer data, and content were migrated to the new Drupal platform.
  4. Custom Modules: Custom Drupal modules were developed to address specific needs, such as integrating CRM systems for targeted marketing and automated product updates.
  5. Training: Grass Roots Equipment and Outdoors received training to manage their website effectively, including product catalog updates and content management.

Outcome:

The implementation of Drupal significantly improved Grass Roots Equipment and Outdoors' online presence. They now have a user-friendly website that serves as a valuable sales and marketing tool, allowing them to reach a broader customer base and provide a seamless experience. The project not only met their immediate goals but also positioned the company for future growth and digital marketing opportunities.

By choosing Drupal as the foundation for their digital transformation, Grass Roots Equipment and Outdoors successfully aligned their online presence with their commitment to excellence, customer service, and offering high-quality products and services.